Traffic is the lifeblood of your website. It’s what keeps you in business! Your conversion rates are impacted, and it can be a costly mistake to ignore traffic patterns.
This article will teach you how to increase your web site conversion rates with just simple steps.
The Importance of Traffic: Increase Your Website Conversion Rates
Not using keywords effectively
This is probably one of the most critical area of site design. Choose the right keywords and potential customers will find your site. Use the wrong ones and your site will see little, if any, traffic.
One of the most common mistakes made by content creators is not using keywords effectively. For example, if a website sells products for cats and dogs you should use phrases like “cat toys” or “dog food.”
One of the most common mistakes web-content writers make happens when they don’t include relevant keyword phrases in their writing. An easy way to keep your readers on track is by including useful terms related to what an article covers within its text–for instance, mentioning cat toys with any mention about pets might help them find your site more easily while browsing search engines
Repeating the same keywords
Research shows that keyword stacking can cause a site to be skipped by the search engines.
The keywords you use on your website are very important, so it’s best not to overuse them or repeat yourself too much. Keyword stuffing is when webmasters try their hardest and cram as many of these words into one sentence as possible in order for Google rankings go up; however, this method may instead get sites excluded from SERPs altogether because they will look spammy rather than just having an occasional mention here and there (though even those should still vary).
When you use the same keywords over and over again (called keyword stacking) the search engines may downgrade (or skip) the page or site.
Robbing pages from other websites
How many times have you heard or read that “this is the Internet and it’s ok” to steal icons and text from websites to use on your site. Don’t do it. Its one thing to learn from others who have been there and another to outright copy their work. The search engines are very smart and usually detect page duplication. They may even prevent you from ever being listed by them.
Using keywords that are not related to your website
The idea of keywords is one that confuses many people. It’s not uncommon for websites to use words unrelated to the content on their page, and in some cases those irrelevant keyword phrases are more important than what you’re trying to say!
This can be a tough concept for newcomers because it sounds counterintuitive at first glance; but there are two main reasons why this practice makes sense: First, Google looks closely at your site’s meta data and if they see only relevant keywords then they assume everything else must be equally as good. Second, when search engines crawl through web pages looking for new results each day (every 24-48 hours), any time an off-topic phrase like “free cars” or “used bookstores”
As you type a search query into the Google Search Box, your computer is doing many calculations in order to present an answer. One of these calculations involves finding keywords that are not related or unrelated to what you’re searching for and displaying them immediately below the input box on screen as “Ads.”
Google’s algorithm calculates how often people look up certain words by analyzing data from other queries typed into its engine. This way, it can show relevant ads alongside each one because there is evidence that they will be clicked more frequently than others shown with no prior contextual basis.
Somewhat like keyword stacking listed above, this means to assign multiple keywords to the description of a graphic or layer that appears on your website by using the “alt=” HTML parameter. If the search engines find that this text does not really describe the graphic or layer it will be considered spam.
Relying on hidden text
You might be inclined to think that if you cannot see it, it doesn’t hurt. Wrong…. Do not try to hide your keywords or keyword phrases by making them invisible. For example, some unethical designers my set the keywords to the same color as the background of the web page; thereby, making it invisible.
Relying on tiny text
This is another version of the item above (relying on hidden text). Do not try to hide your keywords or keyword phrases by making them tiny. Setting the text size of the keywords so small that it can barely be seen does this.
This is another version of the item above (relying on hidden text). Do not try to hide your keywords or keyword phrases by making them tiny. Setting their size so small that it can barely be seen will do this, but don’t worry; we are here for you!
This is a danger lurking near and dear: hiding text in such a way as most people would never know they’re there. The reason these secrets have been revealed? We are constantly finding new ways around old techniques used to conceal texts from view using HTML code like “font color” with no accents (“red”) which lets us see exactly what’s being said despite how much effort was put into concealing information through its use of white space tricks involving shooting spaces after
Assuming all search engines are the same
Many people assume that each search engine plays by the same rules. This is not so. Each has their own rule base and is subject to change anytime they so desire. Make it a point to learn what each major search engine requires for high visibility.
Using free web hosting
Do not use free web hosting if you are really serious about increasing site traffic via search engine visibility. Many times the search engines will eliminate content from these free hosts.
You may think that free web hosting is a good way to save money and you will want the job of getting your site ranked well with search engines. However, many times these types of hosts can have their sites eliminated by Google so it’s best not to chance this if you are serious about having more people visit from searches on the internet.
Search engine visibility has been an issue for years because many companies do not know how or what they need in order to be successful. One common mistake made is using free website hosting services which often get eliminated by google without notice, meaning any time spent building up traffic could go down as wasted effort due to no fault but our own!
Forgetting to check for missing web page elements
Make sure to check every page in your website for completeness, like missing links, graphics, etc. There are sites on the web that will do this for free.
This is just a few of the methods and techniques that you should avoid. Do not give in to the temptation that these methods will work for you. They will do more harm than good for your website.
Not only will you spend weeks of wasted effort, you may have your site banned from the search engines forever. Invest a little time to learn the proper techniques for increasing search engine visibility and your net traffic will increase.